Marketing & Communication
Beneteau Group returns to growth thanks to 23 new models
Beneteau Group based in Saint-Gilles-Croix-de-Vie is finally returning to growth thanks to the 23 new models presented during 2025 despite a very difficult market context. “The 23 new models presented during the last shows have been very well received by boaters. The order intake has recorded strong growth, supporting the recovery of activity in the second half of 2025. The commitment of all the Group’s teams in implementing this strategy has once again been crucial in ensuring the conditions for the rebound of activity in 2026, despite the persistence of macroeconomic uncertainties,” said Bruno Thivoyon, Chairman of the Board of Directors of Beneteau Group.
For the entire fiscal year, revenue is โฌ848.6 million, down 17% (TCC), affected throughout the year by a boating market influenced by the macroeconomic context. After a phase of normalization of stocks in distribution networks in the first half, the Group’s strategy to accelerate the launch of new models revitalized sales at dealerships in the second half, both in Europe and the Americas. At the end of this fiscal year, the Group’s sales (sell-in) are globally realigned with final sales (sell-out).
Recovery of Engine and Sail Sales in S2, Supported by New Products
| Segment (in Mโฌ) | 2025 | 2024 | Annual Change (TCC) | Change S1 (TCC) | Change S2 (TCC) |
| Total Revenue | 848.6 | 1,034.4 | -17.1% | -27.3% | -5.2% |
| Sail | 362.8 | 496.0 | -26.6% | -36.0% | -15.6% |
| Engine | 456.4 | 514.6 | -9.8% | -19.5% | +1.0% |
| Other | 29.4 | 23.9 | +24.8% | -15.0% | +112.0% |
Sail: Represents 44% of the Group’s boat sales in 2025. Activity contracted by 26.6% (TCC) over the fiscal year, affected by weak demand for monohulls and a decline in the rental sector. However, dynamics improved in the last part of the year thanks to new models such as the Oceanis 47 and 52 (Beneteau) and the Sun Odyssey 415 (Jeanneau), and the new catamarans Lagoon 38, Excess 13, and Lagoon 82 which strengthened sales in S2 (-5% compared to -31% in S1).
Engine: Represents 56% of sales. The trend reversed in the second half (+1% TCC compared to -19.5% in S1) thanks to the rebound in sales in Europe. Continued success for the M-Line of Prestige, while the launch of the Swift Trawler 37 and Gran Trawler 63 models has strengthened the Beneteau range. In the Dayboating segment, the recovery of American brands continued throughout the year, supported by the Wellcraft 38 T-Top and the renewal of the Four Winns offering.
Beneteau Group, Outlook: Return to Growth Confirmed in 2026
Encouraging signals from the Paris and Dรผsseldorf shows for the Beneteau Group. The strategy to launch 66 new models between 2025 and 2027 is stimulating demand. Order intake has grown by 24% and the order book at the beginning of 2026 offers greater visibility compared to the previous year, thus confirming the return to sales growth in 2026, anticipating a significant revenue increase, more pronounced in the first half.
